IDENTITY, COMMUNICATION
SUMMER 2024

FUNDAMENT LØPEKLUBB

Acknowledging the everyday challenges faced by construction workers, Fundament Løpeklubb was created as more than just a running club, it serves as a platform to support both physical and mental well-being through jogging and social connection. By developing a tone of voice and visual references tailored to resonate with the target group, the initiative aimed to inspire workers to find energy and motivation after a demanding workday.

IDENTITY, SPECULATIVE
WINTER 2024

WWWROCLAW

WWWROCLAW is a explorative research project investigating city identity as a foundation for deepening my understanding and practice of identity design. By engaging with the unique cultural and historical fabric of Wrocław, a Polish city with a rich and complex past, in many ways distinct from my own cultural background, I explore how graphic design can highlight and reimagine its character. The project adopts a multidisciplinary approach, addressing various problems and topics and presenting diverse creative explorations for each.

View the full project

IDENTITY, COMMUNICATION
WINTER 2023

ASICS ACCESS PROGRAM

As part of a fictional campaign for ASICS, I set out to raise awareness and visibility for runners with ostomy bags and other hidden disabilities. A key goal was to avoid visual clichés that associate these conditions with illness or weakness. Instead, I developed a cohesive and contemporary visual style that frames these runners with strength, normalcy, and confidence - amplifying the campaign’s message with clarity and impact.

SELECTED WORKS
SINCE 2022

MISCELLANEOUS

A selection of various projects from 2020 onward - including logo design, posters, motion, and other visual communication work. This collection highlights smaller projects, usually with a scope of less than one week from ideation to finish.

THOMAS TRANDAL

INFORMATION